Welcome

social media management for lean marketing teams in the outdoor, retail, and travel industries

JULIE MADEN | OWNER

My name is Julie Maden and I'm the person behind Northwell. Northwell is my passion project turned full-time job. After years of studying online communications, social strategy, and building campaigns for large global companies ... I saw an opportunity to take my experience in social media and apply it to lean marketing teams in the outdoor, retail and travel industries.

IMPLE, POWERFUL, aND ORGANIZED SOCIAL MEDIA MANAGEMENT.

When working with me, your social media will still feel like a close-part of your marketing team, collaborative and intertwined - the way it should be. You may only be broadening your social media services by one person, but you'll be aligning yourself with a experienced professional who knows what they are doing and has the results to prove it.

The structure I create for your social media management will free up your time, keep you connected to your audiences, and give your social media the attention it craves everyday.

THE BLOG

Read the latest going on in the industry as well as some tips and tricks to keep you inspired.

SERVICES

What can I offer? Check out the list of services that are most requested by my clients.

CLIENTS

Who are my clients? See the brands and collaboration partners I've gotten to work with.

TESTIMONIALS

what people are
saying about
northwell

Testimonials

Maryann Stracuzzi, Igloo Coolers

"I met Julie at an event and quickly connected in discussing our lean marketing team and the opportunities we had missed on social media - shortly after that, we signed Julie on as our Community Manager. A combination of Julie’s knowledge of the ever changing industry, her professional approach, and her super positive & fun vibe has proven to make a difference in our social community. Julie jumped right in as a part of the Igloo team and learned our brand voice with ease – if you’re looking for someone to manage an active social community, Julie is your girl!"

Ryan Fliss, The Dyrt

"When it comes to social media, there are a million people who can do the basics, but there are only a select few who can continually engage and grow massive audiences that breathe new life into established brands. Julie is one of the rare few."

Yoon Kim, Blogs 4 Brands

"Our team works with lots of third party agencies. I think it's fair to say that Julie (Northwell Studio) is one of our favorites."

Isaac Miller, Isaac Miller Photography

“Working with Julie over the past three years could not have gone any smoother. From contract negotiations to making sure content production stays on track, she gets things get done in a easy, straightforward, and no fuss manner.”

Kitri McGuire, Visit McMinnville

"Julie Knapp of Northwell Studio was a pleasure to work with, and she delivered an outstanding product. As a small team promoting a luxury destination in the heart of Oregon Wine Country, we needed someone who could listen to our unique needs, develop a strategy to meet our goals, and execute at a high level. Not only did she deliver what we agreed on, she outperformed - and did it all with outstanding communication and professionalism. We will certainly be working with Northwell again."