I think one of the biggest mistakes I see from marketers who are trying to build their brand using influencer marketing is focusing only on Instagram.
Depending on the services or products you offer, there is a good chance that your ideal influencer audience may not even be on Instagram. Sure, we watched as influencer culture grew over the years exponentially on Instagram and the world of micro-blogging was introduced through daily posts on the channel.
But the truth of it is, your ideal audience, they may be watching YouTube video or reading blogs at the same engagement rate that they are Instagram. Now as a marketer, would you rather someone read a 500-1000 word blog, pin something to a board for later, watch a 2-minute video... or double tap an image as they mindless scroll through their feed?
Just food for thought... I challenge you, I truly challenge you for your next influencer campaign to search outside of Instagram and explore micro influencers as well! A lot of brands have been very successful using that strategy... but that's another blog, for another day.