These days, social media pages for businesses are everywhere. You open a cafe and feel the pressure to be on social media as well. But we've seen it time and time again, you start the page and then find out how much work it is to maintain. Then you have a social media page, which everyone says you should have, but it's a poor representation of who you are and your business.
It's true, opportunities are missed when you aren't on social media. It's true, you should have some social media presence if you want to attract customers. But I don't think it should ever be an afterthought. I don't think you should create on a whim, I don't think it does anything for us (your consumer) or for you to throw things up on the page just for the sake of it.
Now here is the juicy bit. I think business owners should realize that social media is an extremely useful part of your business - and if you want to be on social media, you should treat it like a must-have task of your everyday business.
Here are 6 commitments to make to your business if you are going to start a social media page:
- Make it a priority. I just touched on this, but really - it should be another everyday task of your day-to-day, and something you truly dedicate a chunk of time to plan.
- Don't throw up content for the sake of it. Strategize, create content that will be successful, design your pages to help you reach your goals.
- Be personable. Be likable, be human, even if you're coming from a business voice. Social media needs to be light and fun, and if you try to keep it strictly just business talk or promoting your latest product or service, you're only going to miss your audience completely.
- Learn. Take time to truly teach yourself social media channels and what the strengths and weaknesses are for each platform. Take a class. This will not only make you successful, but it will help your hard work be best represented.
- Participate. If you have comments, that's great, but when you participate with those comments it goes so much further. A few minutes in the morning to have a small conversation with your followers will make a great impression on them and other customers browsing your page.
- Ask for help. Not all business owners or marketing managers have the time to dedicate to social. That's common, and its fine. There are a ton of people out there who are willing to jump in and make your life easier while making your social shine (like me).
Have questions? Need help? Want to learn? Reach out! I'd love to chat with you about any of this. You don't have to struggle through it all alone.