The story really boils down to a passion for what I do, a need for continued learning, a lot of support from previous colleagues...and the perfect timing.
Hi, my name is Julie Knapp. Northwell is my passion project turned full-time job. I started out by working in marketing for businesses and was always interested in the consumer-facing projects. I focused on communications, PR, and social media roles. I loved building communities from local to global. After going abroad to get my masters degree and working remotely for a few years, it felt right to start my own company. I continued to have the same conversation with marketing managers who couldn't handle managing social media any more, but their need or budget wasn't big enough for a full-sized agency. I saw a opportunity to take my passion and education to create a space for these kinds of companies to succeed with social. Now we're here, and you're reading my about page.
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Warning: Lots of photos of food, friends, travelling and an adorably cute 2-year old nephew.
I grew up in the United States, outside of Portland, Oregon. While studying for my bachelor's degree in digital communications, I worked for small-to-medium businesses creating content and running social media. Social media then had just started to break into the educational space and businesses really didn't know what to do with it. I was learning as I went, trial and error, watching these social platforms build over the years. After graduation, I spent a few years working at a global company in marketing, specifically working on communications, public relations, and social media projects. While doing that full-time, I also worked with small groups and organizations to create brand identities, websites, marketing materials, and photography in my free time. I loved both the corporate world for everything it taught me, and the creative freedom I got from working freelance on the side.
After my boyfriend, Liam, moved back from the states to his hometown in England, I decided to get outside of my comfort zone and get my master's degree, which had been a goal of mine for a long time. I packed my bags and went across the pond to go back to school and start a new adventure with Liam. Since that big move, Liam has upgraded from boyfriend to fiancé, and I'm now #MasterJulie. While studying, I worked in communications and social media roles in local businesses and continued to work remotely for the same global company I left when I moved to the UK.
I've always wanted to start my own business but I wouldn't say I had the entrepreneurial bug. With a little luck and a lot of support from friends and previous colleagues, one client led to another. Now with a master's degree under my belt, some time spent consulting for a large company, and a lot of client experience in businesses from local to global - I figured it's now or never. Enter, Northwell.